SXSW is Coming! Your Guide to All Things Food, Shopping, and Fun in the 2nd Street District
Taste the Vibes: Where to Eat, Drink, and Celebrate
Festival Fits & Fresh Finds: Shop, Save & Slay SXSW
Ride, Rock & Explore: Feel the Energy of the 2nd Street District
Spring is just around the corner, and with it comes one of Austin’s most iconic events: South by Southwest (SXSW)! The countdown is on, and we’re ready to help you make the most of everything the 2nd Street District and downtown Austin has to offer during this exciting season.
Whether you’re gearing up for days of inspiring panels and unforgettable performances or simply soaking in the electric energy of the city, the 2nd Street District is your go-to spot to fuel up, refresh your wardrobe, and unwind amidst the festival buzz.
Let’s dive into the best bites, shops, and happenings right now in the heart of Austin!
Taste the Vibes: Where to Eat, Drink, and Celebrate
When it comes to dining at the 2nd Street District, there’s no shortage of flavors, vibes, and options to satisfy your cravings. From indulging in daily Happy Hours to seasonal eats, we’ve got the perfect spot to fuel up before or after SXSW fun. Time to dig in!
Weekend DJ @ BarChi
This month we’re like kids in a candy store ... but make it even better with two stores — Toy Joy and Yummi Joy. While browsing Toy Joy’s unparalleled selection of board games, figures, puzzles, and more, stop by Yummi Joy for the perfect sweet treat. Growing up is optional, but treating yourself is mandatory!
The ice cream flavors are always changing at Yummi Joy, so stop by often to give a new flavor a try. Some of our current favorites are Thai Coffee, Lavender Caramel, and Cookie Dough.
It’s a surf vs. turf showdown at Bill’s Oyster. The King Crab Lettuce Wrap (pictured below) served with Hot Honey Garlic Butter, Thai Basil, and Fried Shallots is fighting the classic Bill's Burger for your attention. You can’t go wrong with either! (So maybe give both a try!)
Don’t miss the ultimate Happy Hour from 3-5:30PM daily! Enjoy Oysters, Clams Michelada, Hush Puppies, Tuna Tartare and irresistible drink specials. Cheers to good vibes and great bites at Bill’s Oyster!
This is your sign to keep the party rolling with Reverse Happy Hour at BarChi Sushi every Friday and Saturday from 10PM-midnight! Enjoy your weekend evenings with amazing food deals on sushi rolls, nigiri, small bites, and drinks.
Keep the energy alive with live music as a DJ spins the hottest tracks every Friday and Saturday from 9 PM-midnight. Whether you’re winding down or just kicking off your night, BarChi is where the vibes & sushi are unmatched!
In need of a healthy recharge before diving into all SXSW has to offer? Local Foods delivers with scratch-made sandwiches, hearty salads, and chef-crafted sides — all made with fresh, local ingredients and paired with Texas wines & beers. Give one of the seasonal specials a try! The Braised Beef Short Ribs, Ziti Bolognese, and Spicy Crunchy Munchy Brussels Sprouts are definitely some of the best.
Festival Fits & Fresh Finds: Shop, Save & Slay SXSW
Mugsy
SXSW is almost here, and there’s no better time to refresh your wardrobe! At the 2nd Street District, you’ll find stylish pieces for all-day comfort and effortlessly cool looks that will have you dancing into the night.
Guys, stay stylish and comfortable from day to night with outfits designed for all-day wear while ladies, you can discover trendy, must-have pieces that will have you turning heads wherever you go. And don’t miss big spring sales everywhere throughout The District!
Get ready to shop, save, and step into SXSW in style!
Calling all men! Mugsy's high-tech denim & fabrics are the most comfortable ever made, making their jeans perfect for all-day wear. SXSW means long days and late nights—so why not stay comfy? You’ll find super soft, breathable & stretchy menswear that fits just right. From keynote sessions to concerts, you’ll look good and feel comfortable all day long in a pair of Mugsy’s pants.
Find the perfect festival fashion at Brandy Melville in the 2nd Street District. Explore trendy, cool, and must-have pieces to have you looking your best at SXSW. From flowy tops and statement accessories to comfy cardigans and spring sun dresses, you’ll find must-have styles that are both fashion-forward and festival-ready.
Austin’s still keepin’ it weird, and Atown is the perfect place to embrace it! Discover a curated collection of Austin-themed gifts, novelty items, and must-have tees — all alongside local artwork, handmade jewelry, and stylish accessories. Shop local, find something unique, and browse the latest arrivals today!
Ride, Rock & Explore: Feel the Energy of the 2nd Street District
The excitement never stops at the 2nd Street District! As SXSW approaches, get ready to dive into all the energy, entertainment, and experiences that make downtown Austin the ultimate destination. From incredible live music to self care and lively events, there’s something for everyone to enjoy.
The show must go on! ACL Live at the Moody Theater is a must-visit venue right in the heart of 2nd Street District. Home to the legendary Austin City Limits TV show and countless world-class performances, ACL Live is the perfect place to catch a show. Whether you're seeing a major headliner, a surprise pop-up show, or just taking in the electric atmosphere, this venue is an essential stop for music lovers. Check out a list of upcoming shows here.
Mark your calendars for the SXSW Rolling Stone Future of Music Showcase on March 11-14 at ACL Live. This four-night concert series will celebrate the artists shaping the music of tomorrow. Catch performances from Benson Boone, Megan Moroney, Ivan Cornejo, Rema & more trailblazing artists! Get all the details here!
Turn your fitness goals into feel-good moments at RIDE Indoor Cycling where real people get real results. The best workouts are fun. And when people enjoy their workout they find strength in their body, realize clarity in their mind and begin to welcome fitness as a lifestyle. RIDE isn’t your average cycling gym — it’s so much more. It’s time to join the tribe!
Our favorite place to stay, W Austin, is hosting a series of incredible events to kick off SXSW with a bang. From March 7-13, join us at the Official SXSW Second Play Stage for a live music performance from emerging artists each evening from 5-7PM.
And don’t miss out on visiting The FEMME HOUSE, an interactive hub for developing artists, starting on March 11 in the Living Room of the W Austin. There will be hands-on experiences, workshops, and industry talks, starting with a Fireside Chat with HERMIXALOT (FEMME HOUSE), LP Giobbi, and Amy Corbin (C3 Presents). Grab your FREE tickets here!
Conclusion:
No matter how you're gearing up for SXSW — grabbing a bite, shopping for the perfect festival look, or finding the ultimate pre-festival hangout — the 2nd Street District has everything you need to make this year’s experience unforgettable. So, where will you kick things off?
Stay tuned for our next blog, where we’ll bring you even more must-visit spots, insider tips, and hidden gems to explore during your SXSW adventures! You won’t want to miss it!
And remember, the best way to stay in the loop about all things 2nd Street District is to follow us on social media: Instagram, Facebook, Twitter and YouTube.